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Indie Game Movement

Jun 27, 2023

Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just validating a product in a demanding market doesn’t mean it’s enough to stand out. 

Usually, this comes down to looking at the whole picture from...

Jun 20, 2023

The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games.  

Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your...

Jun 13, 2023

Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness.

We’ll be discussing how...

Jun 6, 2023

By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. 

We’ve talked about this in numerous ways in how it pertains to your audience, but never really defined the different types of empathy and explore the...