Jan 27, 2026
Many indie games struggle not because they lack quality, but because teams never get clear on who they’re building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch.
We dig into empathy-driven decision making, avoiding shallow data traps, and...
Jan 20, 2026
For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren’t just succeeding, they’re forcing the rest of the market to respond.
In this episode, we explore why indie...
Jan 13, 2026
Game development is usually focused
on execution, building systems, solving problems, and moving
forward. But without stepping back to examine what the process
itself teaches us, teams can miss why projects succeed, where
collaboration falters, or why feedback loops lose momentum.
This episode explores how creating...
Jan 6, 2026
Everyone talks about how oversaturated the games market is, but the real issue is that you’re also competing with creators, platforms, and every other demand on players’ time and trust. Under that pressure, teams rush decisions: defaulting to what feels “safe,” or treating creators and communities like...