Jul 28, 2026
Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisions, tighter production scope, and stronger market positioning while...
Jul 21, 2026
Many indie developers dream big, but bigger ideas often come with bigger risks. So how do small teams create ambitious games without adopting the complexity that slows large studios down? In this episode, we dig into which big-studio practices actually transfer to indie development, how team size shapes production...
Jul 14, 2026
Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken, but because something fundamental was never fully understood.
It's something most of us have felt at some point, whether in our work, our projects, or ourselves. That's exactly why I...
Jul 7, 2026
Players don't evaluate games
objectively, they evaluate them through perception. And that
perception starts forming long before anyone touches a demo or
watches a trailer.
So today, we're digging into how player perception is shaped
through branding, visual identity, messaging, and studio
presentation. We cover why...